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News from CPSC U.S. Consumer Product Safety Commission Office of Information and Public Affairs Washington, D.C. 20207
For Immediate Release Firm’s Recall Hotline: (888) 689-9444 July 22, 2008 CPSC Recall Hotline: (800) 638-2772 Release #08-336 CPSC Media Contact: (301) 504-7908
It’s MY Binky Recalls Personalized Pacifiers Due to Choking Hazard
WASHINGTON, D.C. – The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed. (To access color photos of the following recalled products, see CPSC’s Web site at www.cpsc.gov.) Name of product: It’s My Binky’s Personalized Pacifiers Units: About 115,000 Importer: It’s My Binky, of Henderson, Nev. Hazard: The pacifier button, ring handle and shield with nipple can detach, posing a choking hazard to infants. Incidents/Injuries: It’s My Binky has received two reports of the pacifier button, ring handle and shield with nipple detaching. No injuries have been reported. Description: The recalled pacifiers have “Japlo” imprinted on the front of the pacifier shield at the bottom, center. The pacifiers were sold in blue, white and pink with various words or designs printed on the button of the pacifier. Examples of text and symbols printed on recalled Japlo pacifiers include but are not limited to the following: BLUE (pacifier w/text) WHITE (pacifier w/text) PINK (pacifier w/text) Image of a skull (no text) image of a skull (no text) spoiled stud muffin stud muffin princess prince charming prince charming my mom rocks my mom rocks princess mute button mute button my mom rocks my dad rocks my dad rocks mute button insomniac momma’s boy little monster future ceo insomniac future ceo flirt future ceo daddy’s girl daddy’s girl little monster born to shop born to shop flirt bad to the bone Sold at: Nordstrom and baby boutique retail stores nationwide and online at www.itsmybinky.com from February 2006 through June 2008 for between $5 and $6. Manufactured in: Malaysia Remedy: Consumers should immediately take these pacifiers away from children and return them to the store where purchased or contact the firm if purchased online to receive a free replacement pacifier.
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Consumer Contact: For additional information, contact It’s My Binky toll-free at (888) 689-9444- between 8 a.m. and 4:30 p.m. Monday through Friday PT or visit the firm’s website at www.itsmybinky.com or e-mail Danielle Riiber at Danielle@itsmybinky.com. Media Contact: Danielle Riiber at (702) 622-6261.

The U.S. Consumer Product Safety Commission is charged with protecting the public from unreasonable risks of serious injury or death from more than 15,000 types of consumer products under the agency’s jurisdiction. Deaths, injuries and property damage from consumer product incidents cost the nation more than $800 billion annually. The CPSC is committed to protecting consumers and families from products that pose a fire, electrical, chemical, or mechanical hazard. The CPSC’s work to ensure the safety of consumer products - such as toys, cribs, power tools, cigarette lighters, and household chemicals – contributed significantly to the decline in the rate of deaths and injuries associated with consumer products over the past 30 years. To report a dangerous product or a product-related injury, call CPSC’s hotline at (800) 638-2772 or CPSC’s teletypewriter at (800) 638-8270 or visit CPSC’s Web site at www.cpsc.gov/talk.html. Consumers can obtain this release and recall information at CPSC’s Web site at www.cpsc.gov. ####
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